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Global Marketing, Global Edition, 10th edition (eBook) Format_Digital There's no fluff and no
Global Marketing, Global Edition, 10th edition (eBook) Format_Digital There's no fluff and no
$28.00
Description
There's no fluff and no scary equations—just a fast start for engineers and software developers
Overview: For courses in brand management
AU Course: BMKT311
Learn how a business operates and improves its processes from some of the leading experts in the field
Global Marketing, Global Edition, 10th edition (eBook) Format_Digital There's no fluff and noOverview: For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketings environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up to date examples of questions, concerns, and crises facing global markets. ISBN: 9781292304083 Edition:
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