Destination Brands, 3e (eBook) Course_21SMCE422 Providing the most current coverage
$25.25
Description
Providing the most current coverage of topics and applications
along with Culture and Strategy getting their own four chapters
Unlike other texts on the market
ISBN: 9781529760248
Destination Brands, 3e (eBook) Course_21SMCE422 Providing the most current coverageOverview: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can
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