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Brand Color & Font Guide - Serena W. [48 Reviews] (AAFC) I cracked a joke thatSerena W. Brand Stylist Visual Identity Architect Typography & Color Psychology Specialist Lead Branding Designer at Arcane Media Location: New York City, NY (Remote Worldwide)Email: serena@arcanemedia. com Website: www. alivinci. comInstagram Contact: @arcane. uncle About Colors and fonts arent decoration. Theyre silent sales tools and most brands get them wrong. Im Serena W., Lead Branding Designer at Arcane Media. I build color palettes and